Brand Story

Inspired by Heritage, Crafted with Love

The story of Gulabri began in the heart of Jaipur, a city famous for its vibrant colors, royal history, and timeless artistry. Known as Gulabi Nagri—the Pink City—Jaipur has long been a haven for artisans, especially those skilled in the delicate and beautiful art of hand block printing. In this spirit, we created Gulabri, a brand born from a deep love for preserving the rich textile traditions of Rajasthan.

Gulabri was founded with a single mission: to bring the beauty of traditional craftsmanship into the lives of modern women. Every piece we create is an homage to the skilled hands that shape it and to the centuries-old techniques that have defined Rajasthani art.

A Tradition Passed Down

Hand block printing is more than just a technique to us; it’s a legacy. Our artisans come from generations of printers who have mastered the art of transforming plain fabrics into intricate patterns with a simple wooden block. This process is both labor-intensive and incredibly rewarding, yielding garments that carry a soul and a story in every fiber.

Quality as a Promise

At Gulabri, quality is never compromised. We use pure cotton fabrics for their softness, breathability, and durability. Our dedication to quality extends to our construction techniques, with French seams in each garment to give our products a refined finish that stands the test of time. We’re proud to offer pieces that aren’t just beautiful but made to be loved and cherished for years.

Small Beginnings, Big Dreams

As a small business, we’ve made a conscious choice to focus on low minimum order quantities and sustainable practices. We believe that fashion should be thoughtful and intentional, not driven by excess. By choosing a piece from Gulabri, you’re supporting a brand that values authenticity, slow fashion, and the preservation of traditional artistry.

From Jaipur to You

Every time you wear Gulabri, you carry a piece of Jaipur with you—a splash of color, a touch of heritage, and a commitment to quality. We invite you to experience the warmth, charm, and elegance of hand block printing in every Gulabri creation. Thank you for being part of our journey and for helping keep the art of Jaipur alive.